Job Description

Digital Communications (Digital Public Relations)

• Set up and manage the organization's digital media presence including social media platforms


• Develop and manage internal and external websites in line with communication policy, company’s standards and best practices


• Select and utilize appropriate content management system for managing external and internal website


• Develop website management plan and strategies for periodic content re-design


• Analyse external website performance utilizing online tools such as google analytics; analyse audience needs to develop content for internal and external websites


• Exercise awareness of job requirements and expectations of the management of WAPCo’s external and internal websites and manage the websites without external assistance.


• Review and provide timely updates for WAPCo’s external and internal websites; maintain and update social media platforms.


• Support to establish key communication points, answer frequently asked questions, response to mails enquiries, etc. for all digital platforms.


• Develop social media strategy and propose appropriate social media platforms suitable for the organization


• Draw up social media engagement plan and ensure that social media activities conform with company’s image reputation policy


• Support develop crisis plan to manage issues


• Select the appropriate content type meant for each social media platforms and use the appropriate tools to analyse social media performance. Use audience insight to create and develop content strategies for social media


• Develop social media campaigns when required; create digital ads and Electronic Public Relations (EPRs) campaigns for WAPCo and select appropriate platforms for digital ads and EPRs campaigns. Create and maintain positive relationships with EPRs platform owners


• Build and maintain positive relationships with influencers and use influencers to enhance WAPCo’s imageContent Development and Management


• Design and produce media content for appropriate audience and appropriate media. Prepare media packs, including photos and videos as required


• Adhere to and ensure adherence to the company’s style guide/brand standards and ensuring that high-quality and error-free copy is produced.


• Develop and maintain WAPCo’s corporate digital photos and videos directory.


• Engage in communication research and develop and manage content to promote a positive image of WAPCo


• Provide creative support for internal and external communication efforts including internal and external web sites, electronic communication, and across digital platforms


• Develop, support and promote the company’s goals, including message development, social media content creation and media outreach


• Research and write press releases, and content for the company website, infographics, blogs and newsletters.Public Relations / Corporate Communication


• Acquire and maintain a detailed knowledge of the company’s policies, principles and strategies, and to keep up-to-date with relevant developments


• Develop and implement a communication strategy that includes social media content creation.


• Evaluate communication campaigns, manage internal communication channels/tools such as online newsletters, intranet posts, etc


• Track and report on the effectiveness of all communication types the company is currently using, and come up with innovative ways to better share our message and brand with clients.


• Engage internal channels to promote Public relations activities


• Develop and disseminate public relations materials that increase our visibility among key stakeholders


• Propose and implement communication strategies for engagement of internal and external digital channels


• Develop communication channels for crisis management, make recommendations to address early warning signals and develop a communication plan for crisis management


• Draw and implement strategies to rebuild organization’s image after a crisis


• Create clear and comprehensive research documentation that provides a basis for decision making and option generation


• Communicate clearly, accurately and in a timely manner, all relevant information to the publicIssues Management and Media Relations


• Monitor public opinion, identify and propose solutions for the management of issues likely to impact the company’s operations and/or image


• Develop and maintain relationships with the media, including bloggers, influencers, print, electronic and digital outlets.


• Coordinate appropriate responses to all inquiries from external bodies including the media, and ensure communication of correct information to the various publics and promote other external communication activities


• Develop media monitoring strategies, use media monitoring tools to monitor media campaigns, reports and produce regular media monitoring reports with analysis and recommendations

Required Skills or Experience

• Bachelor’s degree


• Minimum of three (3) years relevant work experience.


• A member of a professional Communication or Public Relations institution in Ghana would be an advantage.