Vacancy: Commercial Research Analyst

Company Profile

QPGH Industries limited is a multinational company with branches in Malaysia, Ukraine, Sierra Leone, Ghana and Dubai. QPGH is into production of edible oil and trading in other commodities such as rice, sugar, mayonnaise among others. 

We are a family of exclusive brands. World class food manufacturing. Vertical integration. Sustainable production. All products are produced to the highest EU standards as well as international certification including Halal certified.

Job Description

• Location: Greater Accra 


• Reporting to: Commercial Manager

PRIMARY PURPOSE OF THE JOB

A Research Analyst to provide the Business with leading edge consumer, shopper, channel and market insights using research processes and tools that facilitate decision-making against business needs. The Research Analyst should have in-depth understanding of market dynamics and consumer/shopper needs/wants thus aiding the innovation/renovation process and better planning and identification of key issues and opportunities for profitable business and brand growth

ROLES AND RESPONSIBILITIES

• Expertise with key Marketing Research techniques - including segmentation, attitude and usage    studies, positioning research, NPD research, advertising experience research and social media research. Importantly, the ability to uncover meaningful insights from the research. 


• Support the CI Manager to drive analysis, interpretation and integration of research results from different sources not restricted to Retail Audit, Brand Health Tracker and Household Panel to deliver business case needs.


• Strategic Thinking and Thought Leadership - The ability to take the insights from various pieces of consumer research and weave them together with other internal and external information to develop strategies for the organization that will allow it to achieve growth targets.


• Strong Communication and Interpersonal Skills - Ability to structure and deliver presentations clearly, crisply, and compellingly. Excellent verbal and written skills with proven ability to recommend and influence decisions at BU partners. 


• Collaboration - establishing effective cross-functional partnerships and relationships in a highly collaborative environment. 


• Conduct regular business reviews to codify various monthly sources and make sense of the trends for the business unit.


• Champion & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands


• Build an understanding of the consumer that is based on issues & opportunities, rigorous and grounded, compelling/easy to understand and proactive & timely.


• Assess consumer, shopper and retail opportunity identification that are currently untapped by the business unit leveraging research in order to identify new volume and profit growth areas.


• Support development and implementation of brand strategy and communication by facilitating a deep understanding of the consumers.


• Deliver Measurement and Evaluation for key advertising and promotional projects. Support the development of Business Plans and Strategic Management Reviews for categories and brands


• Lead innovation research including product and concept tests.


• Determine appropriate market research methodologies and techniques by leveraging input from internal experts and research suppliers to derive optimal research protocols


• Work with research agencies to drive optimal research quality and integrity and deliver innovative solutions.


• Lead the development of research capabilities and understanding within the brand team.

Required Skills or Experience

• Education: Bachelor’s degree in Psychology, Languages, Market Research, Marketing or other business-related degree.


• Work experience: 3-4 years of market research experience, preferably both on the agency and multi-national consumer goods.

TECHNICAL SKILLS

• Fluency in oral and written in English.


• Experience in both quantitative and qualitative research techniques.


• Understanding of the following research protocols/methodologies; Retail Audit, Pricing Research, NPD research, Positioning research, Media/Advertising Research.


• Problem Analysis/Problem Solving and Strategic Decision Making with ability to discover insights, package and present them in a way that compels the organization to act on them.


• Forecasting based on consumer behavior


• Understanding of digital research methodologies


• Strong quantitative skills with advanced usage of Microsoft Excel, Statistical Software like SAS, SPSS etc. and other tabulation software.


• Proactively defines and communicates opportunities for growth for the market, category or brand


• Seeks out deep consumer understanding and insight that drives competitive consideration and conversion activity.


• Ensures learning’s from measurement and evaluation are applied to drive growth throughout the business.


• Project Management – Experience defining the scope and issues for research/analytic initiatives, developing and executing project plans and managing multiple tasks simultaneously, experience leading cross-functional project teams.