Vacancy: Social Media Manager

Date 11 Jan 2022
Location Ghana
Job Type Fixed Term
Industry Consulting
Description


Job Description



  • Develop creative and engaging social media strategies on a quarterly/annual basis;

  • Set targets and recommend improvements to increase brand awareness and increase customer engagement

  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter; adapting content to suit different channels and ensuring brand consistency

  • Monitor SEO, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights; submit monthly social media analytics to the Leadership team and create avenues for presentation to all staff

  • Oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite and Asana

  • Create engaging multimedia content across multiple platforms for internal and external communications (this includes newsletters, general information for internal staff, posters and captions for international campaigns etc.); for projects, events and general campaigns

  • Develop, launch and manage new competitions and campaigns that promote the organization and brand; analyze competitor activity and undertake audience research

  • Define the most important social media KPI and measure the success of every social media campaign

  • Form key relationships with influencers across the social media platforms in the same sector

  • Manage and facilitate social media communities by responding to social media posts and developing discussions within the sector.

  • Research and evaluate the latest benchmark trends and techniques in order to find new and better ways of measuring social media activity

  • Educate other staff on the use of social media and promote its use within your company (in-house roles); support the building of personal social media profiles for staff

  • Encourage collaboration across teams and departments and engagement on our platform.
     

    Other Responsibilities

  • In conjunction with other members of the research team, collate resources for social media captions

  • Be one of the focal points of communication to the leadership team on all social media-related matters; attend all general meetings when scheduled.

  • Support all tasks related to social media as needed




Required Skills or Experience


Minimum Requirements




  • A minimum of a Master’s degree in one of the following or related fields: Marketing, Journalism, Public Relations

  • Minimum of 2-5 years of social media marketing experience

  • Experience working for an NGO, research organization, Monitoring and Evaluation and / or donor organizations is preferable

  • International experience (working in various countries within and outside the continent, in-person or remotely) is desirable

  • Ability to develop well written and engaging content (posters, articles, captions etc.) is essential

  • Excellent computer skills using Microsoft Office is essential

  • Great interpersonal, presentation and communication skills are essential

  • General knowledge of Search Engine Optimization and internet ranking for web content is essential

  • Proficient using multi-social posting programs such as Hootsuite and HubSpot, as well as using creative programs such as Canva and Adobe Suite is preferable

  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention is preferable

  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach is preferable

  • Professional certification in Google Analytics is desirable

  • Excellent multitasking, autonomy, creative thinking and problem-solving, teamwork and good time management skills is desirable





How To Apply





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