Vacancy: Head of Marketing & Communications

Job Description

Job Purpose:

The role is responsible for deploying an overarching marketing strategy including branding, B2B demand generation, online and offline customer marketing and advertising. The role will be the owner of a standalone marketing budget to be used to drive demand; the owner of customer experience metrics to create and deploy merchants’ solutions improvement strategies

General Duties

Marketing Strategy and Implementation

• Drives strategy and execution for digital marketing, lead generation and engagement, including content marketing, digital advertising, search engine optimization, mobile, and social media.


• Develops the B2B demand generation strategy for Emergent Payments Ghana


• Defines and develops a customer segmentation strategy

Market Research and Product Development / Improvement

• Owns customer experience metrics collaborating with the service desk team 


• Analyzes qualitative and quantitative data to identify problems and pain points in the customer journey, as well as opportunities for growth.


• Innovates new customer solutions for secure and convenient package delivery


• Oversees customer insight survey processes, and translate insights into actions – new product development or improvements on existing one


• Stays up-to-date with competitors and understand the latest trends in the industry.

Marketing Communication and Branding 

• Manage daily execution of campaigns across marketing channels.


• Ensures brand consistency across media and platforms in marketing messaging and product copy.


• Plays key role in local branding decisions 


• Nurtures campaigns available to the sales force


• Manage social media accounts, by implementing a social media strategy

Required Skills or Experience

1. EDUCATIONAL QUALIFICATION (minimum entry level qualification required by the position)

• University degree in Marketing or a related field; an additional professional certificate in Marketing (CIMG, CIM-UK) will be an advantage 


• A minimum of 7 years of marketing experience, preferably in the retail and commerce industries

1. TECHNICAL (key job knowledge/skills required by the position)

• Ability to create and manage content for distribution to online channels and social media platforms for B2B


• Demonstrated ability to create B2B marketing programs that increase revenue and generate customer acquisition, conversion and lead generation


• Ability to plan and execute digital Marketing Strategy experience.


• Ability to conduct market research 

1. MANAGERIAL (State key managerial knowledge/skills required by the position)

·       Ability to plan, organise and execute programmes

·       Ability to prepare marketing plans and budget and monitor their execution

·       Ability to deliver work to tight deadlines, with good organizational and time-management skills

1. PERSONALITY (State key personal attributes required by the position)

• Ability to create / innovative; being organized /detail-oriented; team player/ solution-oriented approach


• Have strong analytical skills, proven ability to consume and understand data, to provide clear results and analysis


• Ability to relate effectively to people at all levels


• Ability to communicate well, with good presentation skills


• Being assertive – ability to articulate viewpoints and stick to them where necessary