Vacancy: Procurement of a Marketing Agency to Implement Community Based Interpersonal Communication

Company Profile

Total Family Health Organisation (TFHO) is an indigenous Ghanaian social marketing organization duly registered in accordance with the laws of Ghana on February 1, 2017. We partner with government, private sector, and civil society is to improve the health of people living in Ghana primarily through implementation of innovative evidence-based interventions that increases access to and utilization of health products and services in a measurable and impactful way. Our key intervention areas include: Reproductive (including family planning and HIV), Maternal, Newborn, and Child Health (RMNCH), communicable and non-communicable diseases, Water Sanitation and Hygiene (WASH), nutrition, and malaria. Social and Behavioral Change Communication (SBCC) and social marketing remains our unique expertise. We utilize our deep insight and skills in SBCC and social marketing to promote positive social and behavior change among individuals and communities using strategies that address the interests of the people we are trying to reach, the obstacles to change and the many forces that influence behavior and choice.   

OUR MISSION

Our Mission is to be a truly Ghanaian organisation that works to improve the health of people primarily through the social marketing of health products and services as well as health communications in a measurable and impactful way

Job Description

Background

In September 2021, in the heat of the third wave of COVID-19 infection in Ghana, TFHO with funding from the United States Agency for International Development (USAID) through the Health Marketing Activity (HMA) collaborated with Ghana Health Service (GHS) to conduct Risk Communication intervention in selected districts with high COVID-19 infection rates (i.e., districts that were hotspots of COVID-19 infections) in Ashanti and Greater Accra regions.

Activities implemented to date include regional and district stakeholder engagement meetings, training of selected Ghana Health service staff (mainly health promotion and disease control officers), interactive television and radio interview sessions and innovative community level Interpersonal Communication (IPC) Activities. These activities were instrumental in increasing awareness and promoting adherence to COVID-19 prevention protocols including vaccinations.  Over the period, a total of approximately 1,000,000 people have been reached with appropriate information on COVID-19 and supported the deployment of approximately 500,000 vaccines.  

On May 16, 2022, the Health Marketing Activity received additional funding to provide vaccination operational support to Ghana Health Service to deploy 2,000,000 million vaccines in Ashanti, Central, and Greater Accra regions under the COVAX initiative over the next 12 months targeting eligible populations especially the youth (age 15 years to 25 years). This activity contributes to achieving the goal of the U.S. COVID-19 Global Response and Recovery Framework which seeks to end the pandemic i.e., bringing down to manageable levels and bringing mortality down to pre-pandemic baselines, while mitigating the rippling disruptions to society stemming from the public health crisis.

This activity is being implemented in close collaboration with other USAID implementing partners such as Jhpiego RISE, JSI Care continuum, Global Communities, Mullen Lowe, FHI 360, and John Hopkins University.

Request for Quote for the Procurement of a Marketing Agency  to Implement Community Based

Interpersonal Communication Activity Across Ghana

Required Skills or Experience

Scope of Work

Total Family Health Organisation is seeking the services of an experiential marketing agency with extensive experience working across Ghana to implement a variety of community based interpersonal communication activities in all 93 districts in Ashanti, Greater Accra, and Central regions.

Specific activities include:

• Recruit and train community volunteers to serve as COVID-19 vaccine educators.


• Deploy trained community volunteers to conduct interpersonal communication sessions.


• Organize interpersonal communication sessions at the community level such as lorry parks, community centers, churches, markets, etc.


• Provide all needed logistics such as canopies, chairs, generators, PA system, etc. for conducting all interpersonal communication sessions.


• Disseminate COVID-19 vaccine promotional materials at strategic locations within targeted communities.

Conduct house to house canvassing to drive uptake of vaccines during mass COVID-19 vaccination campaigns.

Performance period:

• June 1, 2022, to November 30, 2022

Deliverables

• Submit a monthly activity plan, by the 30^th of the preceding month, for approval prior to implementation.


• Submit a monthly activity report with pictures, number of people reached.


• activities conducted, and other indicators as may be required.