Vacancy: Community Manager

Job Description

Job Profile

The role is essentially to develop the brand’s presence on social networks (Facebook, Twitter, Google+, blogs, etc.), address any issues raised within the community, such as pre- or post-sales service, suggestions, ideas or criticism. The Community Manager is responsible for the company’s e-reputation, i.e. its image on the Internet and social media. Maintain a high level of respect, tolerance and appreciation of individual variances, approaches to issues and cultural diversity.

Responsibilities

• Set and implement social media and communication campaigns to align with marketing strategies.


• Develop a content marketing plan and editorial calendar


• Plan and execute community (social media & websites) initiatives and programs


• Provide engaging text, image and video content for social media accounts, monthly newsletters and/or promotional videos.


• Respond to comments and customer queries in a timely manner.


• Shape sentiments related to competitive standing, scheme benefits, value, or customer service


• Analyze the demographics of placed media coverage to ensure target audiences reflect interest in scheme and its benefitsProvide community (social media, Internet and other platforms) feedback to management and stakeholders


•  Monitor and analyze web traffic from the online & public community using Key Performance Indicators (KPIs).


• Organize and participate in events to build online community and boost brand awareness.


• Coordinate with Business Development teams to find new marketing and outreach opportunities to push the brand image, product, and ensure brand consistency.


• Build relationships with member, potential members, industry professionals and journalists.


• Stay up-to-date with digital technology trends


• Create and maintain a company-wide communication strategy for external communications.


• Oversee the use of People’s Pension Trust brand identity, in close coordination with creative agencies


• Manage the development and production of web and print-based materials.


•  Oversee and produce content for the website, social media, and print.


• Work with and provide support to the Business Development Team to develop effective publicity materials, reports, and training materials.


• Develop effective internal communications mechanisms to ensure that news and events are known internally and publicized externally as appropriate.


• Create awareness of brand among prospects or potential members in a key target area.


• Increase followers/members on all social media platforms.


• Generate qualified leads through MarCom campaigns to feed to the Business Development team.


• Boost social media engagements through (Discussions/comments/shares/retweets/reposts)


• Increase referral traffic from community.


• Increase number of new member signups or contributions.


• Increase active membership

Required Skills or Experience

• ​Proficiency in website management; social media, Microsoft Office  


• Proven work experience as a community manager


• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)


• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)


• Excellent verbal communication skills


• Excellent writing skills


• Hands on experience with social media management for brands


• Ability to interpret website traffic and online customer engagement metrics


• Knowledge of online marketing and marketing channels


• Attention to detail and ability to multitask​


• BSc. in Public Relations


• 3-5 years working experience in similar fields​