Vacancy: Marketing Lead
| Date | 09 Aug 2022 | ||||||||||
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| Location | Accra or Kumasi, Ghana | ||||||||||
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| Job Type | Full-time | ||||||||||
| Industry | NGO/IGO/INGO | ||||||||||
| Description | Company Profile Water & Sanitation for the Urban Poor (WSUP) is a not-for-profit company that helps transform cities to benefit the millions who lack access to water and sanitation. We were created in 2005 as a response to the unprecedented urban explosion that has left cities unable to provide basic services, such as access to a toilet or drinking water, to low-income communities. We work in seven countries in sub-Saharan Africa and Asia, supported by an office in the UK. Since inception we have helped over 29 million people access improved water, sanitation and hygiene services. In Ghana, WSUP has implemented programs in Kumasi, Sunyani, Accra and Tamale, as well as multiple adjacent peri-urban areas. For more information on WSUP's vision and approach, see www.wsup.com. Job Description
About the role WSUP is looking for an experienced marketing professional with a passion for helping organisations deliver better products, services, and experiences for their customers. This role is NOT primarily concerned with marketing of WSUP itself, nor marketing for fundraising. A huge part of WSUP’s approach involves strengthening service providers within our programme countries, to serve the needs of their poorest and most vulnerable consumer segments. This means working with water utilities, sanitation businesses, innovators and enterprises to ensure low-income communities have access to clean water and safe, dignified toilet facilities, and practice positive hygiene behaviours. It is to these organisations to which we are providing marketing insight and support. This ties to one of our key values which is ‘Think Business’. The Marketing Lead role will be based within the ICoN team (Innovation & Consumer Needs) which brings together water, sanitation, and business development expertise. From within this team you will build the capability of the in-country Business Development Leads, as well as country team staff, and you will be a key contact for marketing, communications and customer engagement components of our project work. At present this role does not have a budget to run high profile marketing campaigns but works with in-country teams supporting them in realising the marketing challenges linked to specific projects which they are managing. The role calls for a marketing specialist who has the ability to adapt and work with a marketing mix that takes into account the unique cultural dynamics of the respective markets in developing economies and lower income communities. This role is ideally suited to someone with experience in marketing and commercial departments within large product or service companies or someone with an agency / consultancy background, that is accustomed to advising organisations on marketing strategy, customer service and behaviour change campaigns. The role involves direct engagement with our in-country teams, local partners and some travel to our programme countries. About the ICoN Team The 2020-2025 Business Plan describes WSUP as an unusual and exhilarating institution, never short on ambition or a willingness to try the innovative, alternative or stretching. Whilst every team has a role to play in living up to this reputation, ICoN leads the way. This means questioning the way we seek to solve the world’s WASH (Water, Sanitation & Hygiene) problems. ICoN looks for innovative opportunities within project design and ways of working. This might include exploring a new business model, alternative partnerships, different technology or a refined method for analysis. Innovation might be a huge leap, or series of incremental adjustments, but will always be underpinned by customer focus and a growth mindset. Being part of the ICoN team means being prepared to embrace problems, manage ambiguity, support others to see the value in thinking outside the box and stay resilient to the inherent challenges of encouraging change. Job Description Overall Purpose The overall purpose of the Marketing Lead is to develop WSUP’s internal capability to support utilities and WASH enterprises, helping them to improve marketing communications, develop stronger brands and better engage customers and other key stakeholders through effective campaigns. Integral to this approach will be the strengthening of WSUP’s Country Programme teams, helping them to understand and target low-income consumers efficiently and appropriately, by considering what they think, feel and do, as well as how to measure the effectiveness of communications and engagement strategies. Whilst the role has no direct line management responsibility, the Marketing Lead is regularly involved in influencing decision making and direction of projects as well as the strategic direction for WSUP’s in- country work when it comes to changing mindsets and selling concepts; this is in close collaboration with the project teams and Senior Country Management. You will be expected to contribute directly to programme deliverables, as agreed with our funders, and deliver capability building and training across WSUP and within our partner organisations in-country. Main responsibilities & tasks 1. Development of Marketing, Communications and Customer Engagement Strategies
2. Capability Building within WSUP
3. Engagement with the wider sector
4. Undertake any other duties as commensurate with the role and agreed with your line manager. Required Skills or Experience Person specification Essential
How To Apply Interviews The full description can be downloaded from our website: https://www.wsup.com/vacancies/ To apply for this position, you should upload your resume and cover letter on the link above. Please note: This job is based in Ghana. Applicants must have the right to work in Ghana at the time of application. Please do not apply if this is not the case. Note Please note, employers receive numerous applications per posting and will only shortlist the most qualified candidates. Also Jobsinghana.com is not involved in any decision made by an employer/recruiter and therefore does not guarantee that applications sent will result in a candidate being shortlisted/selected for that position. |
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| How to Apply | Click Here |
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