Vacancy: Digital Sales Officer

Job Description

• ROLE: Digital Sales Officer


• REPORTS TO: AGM Technical and Life Admin


• REMUNERTION: Per approved remuneration structure. Further details of this as well as other terms of employment will be discussed at the interview


• LOCATION: Accra

• Understand customer needs and requirements to generate qualified leads


• Acquire insight in online marketing trends and keep strategies up to date


• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement


• Develop and implement campaigns to better lead quality and beat the competition


• Assist in the formulation of strategies to build a lasting digital connection with consumers


• Analyze customer and user data


• Creating personalized marketing plans for each client based on their specific target audience and goals


• Build an inbound marketing plan


• Forecast sales performance trends


• Plan and deliver on sales strategies to achieve business and personal targets


• Fully implement all new initiatives that lead to the achievement of key business imperatives


• Manage key partnerships with third parties in the digital value chain


• Drive quality sales that will persist on our books


• Perform other duties as assigned by the Team Leader, Head of Department or the business.

Required Skills or Experience

• At least 2 years of experience in Digital Marketing or Sales role with a proven track record of meeting or exceeding target Bachelor’s degree in marketing, business, or related field


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM Proven experience building campaign strategies from scratch


• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key Experience working with digital advertising platforms (Google Ads, Facebook Ads, etc.)


• Strong analytical skills and experience generating reports to show campaign results Excellent communication, presentation, and writing skills


• Highly organized with the ability to manage multiple projects at one time Must have a track record of excellent performance and good behavior Good organizational skills


• Creative, confident, and professional person with high levels of self-drive Must be highly ethical

COMPETENCIES