Vacancy: Marketing Research Officer

Job Description

• REPORTS TO: Head of Department, Marketing


• REMUNERTION:Per approved remuneration structure. Further details of this as well as other terms of employment will be discussed at the interview


• GRADE B2

JOB SUMMARY

To oversee marketing strategies, conducting Insurance based and competitor research, managing project executions and logistics and guiding decision-making processes.



BRIEF JOB DESCRIPTION

• Conduct through market research to identify trends, customer preferences and competitive landscape.


• Analyze market data to identify opportunities and challenges for Enterprise Life Brand


• Provide insights on Customer behaviors, needs and expectations to guide marketing strategies.


• Develop comprehensive marketing strategies aligned with Enterprise Ls goals and target market.


• Create plans for product launches, promotions, and brand awareness Initiatives; as well as,determine marketing objectives, budgets, and timelines for campaigns.


• Identify opportunities for market expansion and growth, including new target segments, geographic areas or product lines


• Develop and maintain strong brand identity and consistent messaging across all marketing materials


• Plan, execute and manage marketing campaigns to drive engagement, leads and sales.


• Monitor brand perception and adjust strategies as needed to maintain a positive brand image.


• Oversee Digital Marketing Initiatives (Website content, social media, online advertising)


• Analyze competitor’s activities, strengths, and weaknesses to identify areas where EL can gain competitive edge

Required Skills or Experience

• 1st Degree in a relevant field from a recognized University


• A minimum of 5 years working experience


• Passionate, energetic, and results-oriented


• Self-motivated who can work with little supervision.


• Excellent communication skills (written & verbal)


• Excellent presentation skills


• Excellent interpersonal and customer service skills


• Leadership skills