Vacancy: Public Relations (PR) & Media Strategist

Company Profile

Agrihouse Foundation has been founded in 2017 and it is a non-governmental agricultural social impact, capacity building, innovation and project management organization with a special focus on changing the perception of, and consciously shaping the conversation on agriculture through the promotion of people-impact initiatives and programs for students, women, farmers, farming associations, agribusinesses and the entire actors within the value chain.

Job Description

Agrihouse Foundation seeks to have an individual fill the position of  Public Relations (PR) & Media Strategist.  Much as qualification(s) are important, it is not restrictive, as this role needs a passionate driven person, with the drive for writing and an appetite for social media and digital communication.

Role

• The PR & Media Strategist is responsible for contributing extensively to building and maintaining a good corporate image by developing and executing effective communication and media relations strategies for the company and its clients.


• Develop events, media relations, and marketing communications plan including strategy, goals, budget, and tactics that seek to build and maintain a strong corporate image through high-level placements in print, broadcast, and online media as well as other relevant media.


• Organize and coordinate all public relations activities on the Company’s behalf to ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.


• Optimize internal and external communication systems to enhance the accuracy of communication through proper channels.


• Be able to use and update the company website and all social media platforms regularly


• Assist to manage all aspects of the brand’s relationship with the public including managing public and media inquiries and interview requests.


• Direct social media teams to engage audience across traditional and new media, to create and maintain a strong online presence for the Company.


• Leverage existing media relationships and cultivate new contacts within the business and media industry.


• Create content for press releases, online and print articles, keynote presentations, and all other public addresses for the Company as well as represent and/or speak on behalf of the Company where and when appropriate.


• Support in the creating of content and in coordinating radio jingles, LPMs, TV adverts, documentaries, etc


• Monitor, analyze, and communicate Public Relations results to Management quarterly and as requested.


• Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis for the Company.


• Build and leverage relationships with thought leaders to grow industry awareness


• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy relative to such trends.


• Organize promotional events such as press conferences, open days, exhibitions, tours, and visits for the Company.


• Detect Public Relations issues that may emerge and act proactively to address them directly.


• Review the current profile that defines the scope and focus of the Company’s business, including identified market segments and market penetration strategies to enable it to compete favourably.


• Leverage  Corporate Values to cultivate client relationships


• Effectively use membership and participation in industry associations and community to increase the company's brand awareness.


• Use effective and innovative strategies as well as proactive crisis management techniques to protect the reputation of the company at all times


• Assist in driving thoughtful strategy, detailed planning, and disciplined execution of initiatives while delivering superior client service and achieving business objectives.

Required Skills or Experience

Candidate must have:

• Diploma/BA in Communications Studies


• Diploma/BA in Broadcast Journalism


• Minimum 3- years of working experience